Copywriting

Engaging intelligently with audiences

Copywriting is all about explaining the benefit of your products or solutions to audiences in an engaging way

The ability to explain often complex products or services in a clear and readable way so that the subject is both clear and interesting.

Copywriting

At bokeh marketing we have over 30 years experience of copywriting for both consumer and B2B audiences. The advantage in the blend of strategic marketing and digital marketing skills is that we have experience of copywriting for a wide variety of audiences for a wide variety of clients and service/product solutions. No communications challenge is daunting to us, we just ensure that your audiences understand your messaging!

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Imagine if …

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Technical products or solutions could be explained in an interesting and engaging way with strong copyrwriting

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Your brochure text had an interesting yet concise style

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Your website, collateral and social media messageing all have the same authoritative 'tone of voice'

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The copywriting used in all communications is concise and yet detailed enough to fully explain complex products or services

Who needs Copywriting?

There are plenty of organisations that have a real depth of technical knowledge within the business. Many of them wish to leverage this knowledge within marketing materials and online activity to demonstrate their expertise and attract new customers. At times some copywriting help can be useful to translate this knowledge into accessible copy. This is where bokeh marketing come in.

We work with your specialists to understand the nuances of the topic to ensure that your copywriting fully reflects the subject in an easily read text.

Strategic Marketing Support

We work with organisations to assess their current marketing situation including strategy, competitor activity and market opportunities. Only then can a ‘current reality’ position be determined and recommendations made.

Brand Development

Brand is so much more than a logo! We work with clients who want to develop a stronger profile for both their corporate brand and their product brands. Brand development can involve new design work or evolving existing designs so that they are more contemporary.

Website Design, Delivery and Ongoing Support

We specialise in designing fresh, modern WordPress websites that work effortlessly for our clients. Visitors to our websites are able to navigate around the site easily and crucially, find the information that they need quickly and then contact our customers with an enquiry.

Content Management Service

Successful digital marketing relies upon well written, engaging, informative, entertaining copy. This is why we blend digital PR support activity with content management. Websites that are ever changing with new popular content attract new visitors and Google and other search engines monitor where people visit and rank them accordingly. The most popular sites have the best Google rankings. Any organisation that wants to develop it’s online presence needs to commit to proactive content authoring and management. That’s where Bokeh comes in.

Digital Press Relations

Digital Press Relations involves pitching well written, relevant and engaging news releases, articles and case studies to the key consumer or trade publications within your industry. We spend time to understand your organisation, brand, culture and importantly the ‘tone of voice’ that you use in your external communications. We adopt your ‘tone of voice’ in the communications that we generate on your behalf. All material written for consumer or trade publications is used online to develop the depth of content available on your website and blog. The objective being ‘thought leadership’ within your area of expertise or industry.

Website SEO

Website SEO is an essential activity if you want your website to rank well on search engines for keywords that are important for your business. Get it right and you can expect more traffic and more enquiries which can result in more sales and revenue into the business. Developing how visible your website is to search engines like Google and Bing can have a real impact on the success of your business. There is no ‘silver bullet’ with SEO. It’s just a case of applying a number of proven adjustments combined with the right content management. Some businesses have the expertise, experience and time to do this for themselves – most don’t – that’s where we come in!

Pay per Click (PPC/Adwords) Management

Pay per Click Management is all about producing a profit from the investment made in Google Adwords and similar systems. We take the time to understand your business and the price point or geographical nuances that you want to apply. Your business is unique and we craft a unique solution for you so that you get the best return on investment from your campaign.

Joined-up Marketing

One marketing consultancy providing all of your strategic and digital marketing ensures that your audiences receive clear and compelling messages. This is very much our philosophy, understanding your business, markets and competitors and then creating a balanced campaign to exceed your objectives.

We’ve Got You Covered

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Website Design & Development

A compelling web design is the showcase for your business, communicating your culture, innovation, dependability and trust. Trust us to create a mobile-friendly site with the right look, structure and content for your business.

Content Management

Are you ready to reach larger audiences through more engaging content? We develop content management plans that ensure that your communication material engages with your online audiences.

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Digital PR

Digital PR creates the digital content for your media relations, website and social media activity. Interesting, engaging articles and news releases attract customers and really help with your SEO.

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SEO

Search Engine Optimisation (SEO) ensures that your site performs well in the Google rankings. We regularly monitor the performance of your site and make adjustments to improve its ranking with all search engines

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Brand Design & Strategy

We provide corporate or product designs that sparkle and will be the envy of your competitors. Let’s give your business the right look to give you that competitive advantage.

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Social Media Management

Potential customers make assessments via your website and your Social Media activity – we can provide this well written dialogue in the right tone of voice for your brand that generates standout.

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Audience Analytics

It’s vital to understand how visitors move through your website. This will help steer future content and the positioning of calls to action that will encourage visitors to interact with you – we know how.

Pay Per Click (PPC) Management

Pay per Click Management optimises the investment in Adwords sourced website visits and enquiries. Our analysis avoids wasted budget on unproductive search terms.

A Typical Copywriting Story

The way in which an organisation describes its products, services and the way in which it operates, creates an immediate impression with potential customers. You have the skills to write great copy for the business – it’s just that there are more pressing issues that you need to deal with. That’s where we come in.

We spend time to understand your corporate ‘tone of voice’ and the way in which you want to position the organisation in your markets. We take a brief, do the copywriting, get it back to you for your input and approval and can then even upload it to your website for you or publish it on your social media accounts.

If you need to say more about what you’re doing and how well it is being done then we can help.

Our Values & Approach

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We make sure we understand you, your culture and values

We provide copywriting that positions your organisation in the right way and is engaging with existing and potential customers.

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We want to understand your audiences

Before providing copywriting services we take trouble to understand existing areas of success and also where you see new audiences that will grow the organisation.

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We want to provide copywriting services that reflects your brand

Your core brand values need to flow through all communications outputs that the organisation transmits through online channels. We ensure that our copywriting input integrates with your brand messaging.

Interested in making your copywriting more effective?

We’d love to hear from you and to understand how we could help with your marketing activity. Just fill in the form below and we’ll get back to you for a free consultation.