Pay Per Click (PPC) Management

Efficiently focusing Adwords spend for improved ROI

We generate improved returns from your Google Adwords campaigns

We use data-driven insights to develop adwords campaigns that provide improved conversion rates and a more efficient investment.

Pay Per Click (PPC) Management

If you believe PPC should be delivering a better return fo r your business then we need to talk. Many businesses set up a PPC or Adwords campaign and then don’t review the keyword selections critically or often enough. We provide this vital monitoring and phrase selection service for you along with full performance monitoring and reporting.

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Imagine if …

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Your online agency made decisions that are driven by data rather than 'best guesses'

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We could advise you and book your social media advertising?

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Your digital agency could advise and organise online display advertising

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We could review your current Google Adword key terms and rationalise them?

Who needs Pay Per Click Management ?

Pay per click or Google Adwords campaigns can appear to be productive and providing return on investment. However without critical analysis of the adwords selected and review of other alternatives, it is easy to miss out on real opportunities that could be creating enquiries and additional sales.

At Bokeh we provided a monthly management service, reviewing the performance of all selected adwords so that poor performing search terms can either be replaced with stronger, better performing google search phrases that work harder for your business.

Strategic Marketing Support

We work with organisations to assess their current marketing situation including strategy, competitor activity and market opportunities. Only then can a ‘current reality’ position be determined and recommendations made.

Brand Development

Brand is so much more than a logo! We work with clients who want to develop a stronger profile for both their corporate brand and their product brands. Brand development can involve new design work or evolving existing designs so that they are more contemporary.

Website Design, Delivery and Ongoing Support

We specialise in designing fresh, modern WordPress websites that work effortlessly for our clients. Visitors to our websites are able to navigate around the site easily and crucially, find the information that they need quickly and then contact our customers with an enquiry.

Content Management Service

Successful digital marketing relies upon well written, engaging, informative, entertaining copy. This is why we blend digital PR support activity with content management. Websites that are ever changing with new popular content attract new visitors and Google and other search engines monitor where people visit and rank them accordingly. The most popular sites have the best Google rankings. Any organisation that wants to develop it’s online presence needs to commit to proactive content authoring and management. That’s where Bokeh comes in.

Digital Press Relations

Digital Press Relations involves pitching well written, relevant and engaging news releases, articles and case studies to the key consumer or trade publications within your industry. We spend time to understand your organisation, brand, culture and importantly the ‘tone of voice’ that you use in your external communications. We adopt your ‘tone of voice’ in the communications that we generate on your behalf. All material written for consumer or trade publications is used online to develop the depth of content available on your website and blog. The objective being ‘thought leadership’ within your area of expertise or industry.

Website SEO

Website SEO is an essential activity if you want your website to rank well on search engines for keywords that are important for your business. Get it right and you can expect more traffic and more enquiries which can result in more sales and revenue into the business. Developing how visible your website is to search engines like Google and Bing can have a real impact on the success of your business. There is no ‘silver bullet’ with SEO. It’s just a case of applying a number of proven adjustments combined with the right content management. Some businesses have the expertise, experience and time to do this for themselves – most don’t – that’s where we come in!

Pay per Click (PPC/Adwords) Management

Pay per Click Management is all about producing a profit from the investment made in Google Adwords and similar systems. We take the time to understand your business and the price point or geographical nuances that are important in your organisation. Your business is unique and we craft a unique solution for you so that you get the best return on investment from your campaign.

Joined-up Marketing

One marketing consultancy providing all of your strategic and digital marketing ensures that your audiences receive clear and compelling messages. This is very much our philosophy, understanding your business, markets and competitors and then creating a balanced campaign to exceed your objectives.

We’ve Got You Covered

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Website Design & Development

A compelling web design is the showcase for your business, communicating your culture, innovation, dependability and trust. Trust us to create a mobile-friendly site with the right look, structure and content for your business.

Content Management

Are you ready to reach larger audiences through more engaging content? We develop content management plans that ensure that your communication material engages with your online audiences.

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Digital PR

Digital PR creates the digital content for your media relations, website and social media activity. Interesting, engaging articles and news releases attract customers and really help with your SEO.

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SEO

Search Engine Optimisation (SEO) ensures that your site performs well in the Google rankings. We regularly monitor the performance of your site and make adjustments to improve it’s ranking with all search engines

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Brand Design & Strategy

We provide corporate or product designs that sparkle and will be the envy of your competitors. Let’s give your business the right look to give you that competitive advantage.

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Social Media Management

Potential customers make assessments via your website and your Social Media activity – we can provide this well written dialogue in the right tone of voice for your brand that generates standout.

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Audience Analytics

It’s vital to understand how visitors move through your website. This will help steer future content and the positioning of calls to action that will encourage visitors to interact with you – we know how.

Pay Per Click (PPC) Management

Pay per Click Management optimises the investment in Adwords sourced website visits and enquiries. Our analysis avoids wasted budget on unproductive search terms.

A Typical Story

Adwords campaigns can appear to be fully optimised and working at their best however it’s amazing how a review can reveal that the allocated budget could be working harder. Established pay per click search terms can be incredibly expensive and can often be replaced by more affordable and yet just as productive terms. This can release budget for pay per click term experimentation.

Our Approach

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We make sure we understand priorities and marketing strategy

A pay per click term review helps most organisations to identify new opportunities or make adjustments to allow for new initiatives. We work with your marketing team to understand where the budget is working hardest and where the opportunities lie for change.

Interested in making your pay per click marketing more effective?

We’d love to hear from you and to understand how we could help with your marketing activity. Just fill in the form below and we’ll get back to you for a free consultation.