Brand Design & Strategy
Creating and Evolving Distinctive BrandsYour Brand should display the personality, flair and values of your organisation – if it doesn’t then…. we need to talk
Brands connect organisations or products with audiences
Brand Design
At bokeh we provide more than great website designs. We can help create or refresh your brands so that your organisation projects a modern corporate image to your markets.
Imagine if …
Your brand became more prominent and better known than your competitors
You could retain the essence of your established brand and yet refresh it to better reflect the modern environment or markets
You could work with one design agency that could redesign your brand and embed it into your website and online activity
Who needs brand design support?
We work with businesses and organisations that need or want to replace or evolve their established brand for something that better fits their current activities. Fresh brand design can be needed for business mergers, new startups and expansion into new markets or new products and services into established markets.
The common requirement is that the new brand must embody the brand values of the product/service and organisation. We’re really good at working with clients to establish these areas of knowledge before the creative process begins and then delivering crisp, thought through, meaningful brand designs.
Strategic Marketing Support
We work with organisations to assess their current marketing situation including strategy, competitor activity and market opportunities. Only then can a ‘current reality’ position be determined and recommendations made.
Brand Development
Brand is so much more than a logo! We work with clients who want to develop a stronger profile for both their corporate brand and their product brands. Brand development can involve new design work or evolving existing designs so that they are more contemporary.
Website Design, Delivery and Ongoing Support
We specialise in designing fresh, modern WordPress websites that work effortlessly for our clients. Visitors to our websites are able to navigate around the site easily and crucially, find the information that they need quickly and then contact our customers with an enquiry.
Content Management Service
Successful digital marketing relies upon well written, engaging, informative, entertaining copy. This is why we blend digital PR support activity with content management. Websites that are ever changing with new popular content attract new visitors and Google and other search engines monitor where people visit and rank them accordingly. The most popular sites have the best Google rankings. Any organisation that wants to develop it’s online presence needs to commit to proactive content authoring and management. That’s where Bokeh comes in.
Digital Press Relations
Digital Press Relations involves pitching well written, relevant and engaging news releases, articles and case studies to the key consumer or trade publications within your industry. We spend time to understand your organisation, brand, culture and importantly the ‘tone of voice’ that you use in your external communications. We adopt your ‘tone of voice’ in the communications that we generate on your behalf. All material written for consumer or trade publications is used online to develop the depth of content available on your website and blog. The objective being ‘thought leadership’ within your area of expertise or industry.
Website SEO
Website SEO is an essential activity if you want your website to rank well on search engines for keywords that are important for your business. Get it right and you can expect more traffic and more enquiries which can result in more sales and revenue into the business. Developing how visible your website is to search engines like Google and Bing can have a real impact on the success of your business. There is no ‘silver bullet’ with SEO. It’s just a case of applying a number of proven adjustments combined with the right content management. Some businesses have the expertise, experience and time to do this for themselves – most don’t – that’s where we come in!
Pay per Click (PPC/Adwords) Management
Pay per Click Management is all about producing a profit from the investment made in Google Adwords and similar systems. We take the time to understand your business and the price point or geographical nuances that you want to apply. Your business is unique and we craft a unique solution for you so that you get the best return on investment from your campaign.
Joined-up Marketing
One marketing consultancy providing all of your strategic and digital marketing ensures that your audiences receive clear and compelling messages. This is very much our philosophy, understanding your business, markets and competitors and then creating a balanced campaign to exceed your objectives.
We’ve Got You Covered
Website Design & Development
A compelling web design is the showcase for your business, communicating your culture, innovation, dependability and trust. Trust us to create a mobile-friendly site with the right look, structure and content for your business.
Content Management
Are you ready to reach larger audiences through more engaging content? We develop content management plans that ensure that your communication material engages with your online audiences.
Digital PR
Digital PR creates the digital content for your media relations, website and social media activity. Interesting, engaging articles and news releases attract customers and really help with your SEO.
SEO
Search Engine Optimisation (SEO) ensures that your site performs well in the Google rankings. We regularly monitor the performance of your site and make adjustments to improve its ranking with all search engines
Brand Design & Strategy
We provide corporate or product designs that sparkle and will be the envy of your competitors. Let’s give your business the right look to give you that competitive advantage.
Social Media Management
Potential customers make assessments via your website and your Social Media activity – we can provide this well written dialogue in the right tone of voice for your brand that generates standout.
Audience Analytics
It’s vital to understand how visitors move through your website. This will help steer future content and the positioning of calls to action that will encourage visitors to interact with you – we know how.
Pay Per Click (PPC) Management
Pay per Click Management optimises the investment in Adwords sourced website visits and enquiries. Our analysis avoids wasted budget on unproductive search terms.
A Typical Brand Design Strategy Story
Organisations generally revisit their brand design when they’re prompted to review it, either by organisational change or new ventures.
We have 30 years experience in working on brand creation and evolution and are always keen to work with clients to understand the business and the reasons for the required brand design work.
Your new brand will project the personality of the organisation, product or service with impact and confidance.
Our Values & Approach
We make sure we understand you, your culture and values
We make sure that all brand design strategy work is rooted in an an understanding of your business and what you are expecting to achieve.
We want to understand your audiences
We take trouble to understand existing areas of success and also where you see new audiences that will grow the organisation.
We want to create a brand design that extends or refreshes your established market position.
We will either ensure that your new brand design dovetails with your other activities or creates a complimentary alternative for your relaunch activities.
Interested in making your brand design more effective?
We’d love to hear from you and to understand how we could help with your brand design activity. Just fill in the form below and we’ll get back to you for a free consultation.