Audience Analytics

Being aware of visitor behaviour - creating reasons to return

Successful Digital Marketing involves a continuous evolution of content using visitor data from audience analytics

The insights that audience analytics create leads to improved focus in matching messages and offers to audience segments

Audience Analytics

Audience Analytics (sometimes called Conversion Rate Optimisation CRO) tracks the way in which visitors use your website from arriving at the home page to when they click away and leave. It identifies ‘hot spots’ of content or layout that are particularly heavily clicked on. This insight helps steer future content development and the layout and navigation of new sections or pages on your site.

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Imagine if …

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You knew which areas of your site visitors find most interesting and which content they click on

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You knew which areas and content of your site that visitors rarely visit from audience analytics so that you could conduct research to find out why and then redevelop the area.

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High traffic areas of your site with low conversion ratio could be identified and improved unlocking missed opportunities?

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We were able to combine audience analytics with other analysis, development and support services to consistently improve conversion?

Who needs Audience Analytics?

Many organisations don’t analyse how well their investment in online activity actually performs. Many busy managers judge online enquiries to be ‘improving’ without analysis to illustrate the speed of improvement or where it’s coming from. The question is how successful could they be if they added audience analytics and marketing support to pinpoint areas of online popularity and success that could be developed further?

All of our customers are impressed by the increased clarity that they have of their digital marketing activity when we provide this input for them.

Strategic Marketing Support

We work with organisations to assess their current marketing situation including strategy, competitor activity and market opportunities. Only then can a ‘current reality’ position be determined and recommendations made.

Brand Development

Brand is so much more than a logo! We work with clients who want to develop a stronger profile for both their corporate brand and their product brands. Brand development can involve new design work or evolving existing designs so that they are more contemporary.

Website Design, Delivery and Ongoing Support

We specialise in designing fresh, modern WordPress websites that work effortlessly for our clients. Visitors to our websites are able to navigate around the site easily and crucially, find the information that they need quickly and then contact our customers with an enquiry.

Content Management Service

Successful digital marketing relies upon well written, engaging, informative, entertaining copy. This is why we blend digital PR support activity with content management. Websites that are ever changing with new popular content attract new visitors and Google and other search engines monitor where people visit and rank them accordingly. The most popular sites have the best Google rankings. Any organisation that wants to develop it’s online presence needs to commit to proactive content authoring and management. That’s where Bokeh comes in.

Digital Press Relations

Digital Press Relations involves pitching well written, relevant and engaging news releases, articles and case studies to the key consumer or trade publications within your industry. We spend time to understand your organisation, brand, culture and importantly the ‘tone of voice’ that you use in your external communications. We adopt your ‘tone of voice’ in the communications that we generate on your behalf. All material written for consumer or trade publications is used online to develop the depth of content available on your website and blog. The objective being ‘thought leadership’ within your area of expertise or industry.

Website SEO

Website SEO is an essential activity if you want your website to rank well on search engines for keywords that are important for your business. Get it right and you can expect more traffic and more enquiries which can result in more sales and revenue into the business. Developing how visible your website is to search engines like Google and Bing can have a real impact on the success of your business. There is no ‘silver bullet’ with SEO. It’s just a case of applying a number of proven adjustments combined with the right content management. Some businesses have the expertise, experience and time to do this for themselves – most don’t – that’s where we come in!

Pay per Click (PPC/Adwords) Management

Pay per Click Management is all about producing a profit from the investment made in Google Adwords and similar systems. We take the time to understand your business and the price point or geographical nuances that you want to apply. Your business is unique and we craft a unique solution for you so that you get the best return on investment from your campaign.

Joined-up Marketing

One marketing consultancy providing all of your strategic and digital marketing ensures that your audiences receive clear and compelling messages. This is very much our philosophy, understanding your business, markets and competitors and then creating a balanced campaign to exceed your objectives.

We’ve Got You Covered

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Website Design & Development

A compelling web design is the showcase for your business, communicating your culture, innovation, dependability and trust. Trust us to create a mobile-friendly site with the right look, structure and content for your business.

Content Management

Are you ready to reach larger audiences through more engaging content? We develop content management plans that ensure that your communication material engages with your online audiences.

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Digital PR

Digital PR creates the digital content for your media relations, website and social media activity. Interesting, engaging articles and news releases attract customers and really help with your SEO.

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SEO

Search Engine Optimisation (SEO) ensures that your site performs well in the Google rankings. We regularly monitor the performance of your site and make adjustments to improve its ranking with all search engines

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Brand Design & Strategy

We provide corporate or product designs that sparkle and will be the envy of your competitors. Let’s give your business the right look to give you that competitive advantage.

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Social Media Management

Potential customers make assessments via your website and your Social Media activity – we can provide this well written dialogue in the right tone of voice for your brand that generates standout.

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Audience Analytics

It’s vital to understand how visitors move through your website. This will help steer future content and the positioning of calls to action that will encourage visitors to interact with you – we know how.

Pay Per Click (PPC) Management

Pay per Click Management optimises the investment in Adwords sourced website visits and enquiries. Our analysis avoids wasted budget on unproductive search terms.

A Typical Audience Analytics Story

Many experienced digital marketeers look upon their online activity as an ongoing ‘work in progress’. They accept that enhancements will be added gradually to improve their search engine optimisation and attractiveness to visitors.

Audience analytics assist in identifying popular areas of your site so that further rich content can be written. New pages or services can be monitored to check that they have been as popular as expected and received expected levels of site traffic. Audience analytics removes random site and content development. It ensures that time and investment is channeled into areas that your customers particularly value.

Our Approach

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We make sure we understand your strategy

By understanding your business strategy we can ensure that your site analysis focuses upon the areas that are critical to the organisation’s success.

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We need to understand your online vision

If we understand where you are driving your online activity we can design an audience analytics strategy that fits with you strategy perfectly. We can focus our time into the areas that count and are of particular importance to your campaign development.

Interested in making your digital marketing more efficient & effective?

We’d love to hear from you and to understand how we could help with your marketing activity. Just fill in the form below and we’ll get back to you for a free consultation.