Digital PR

Crafting Stories - Engaging Media

Digital PR involves creating messages that are of interest to conventional media editors and to website and social media visitors

Authoring keyword rich information that can be used for conventional magazine press releases and articles as well as website pages, blog and social media posts.

Digital PR

Digital PR really addresses ‘publishing’. Both conventional printed consumer magazines, trade and specialist titles and to all forms of online publishing and messaging to communities. Communities can be existing or prospective customers and can involve social media, blog posts and keyword rich website pages that rank well with key search engines. We write with the core audience in mind and also how the material can be re-used for either the same audience using a different delivery method or to allied audiences with similar interests. Digital PR is incredbly useful for developing strong SEO (Search Engine Opimisation) for your site

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Imagine if …

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Your digital marketing agency could develop a reputation for your business and services that resulted in more enquiries, more customers and business growth?

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Over time you developed a reputation as 'thought leaders' within your industry or sector

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Key articles could be seen across all printed and digital platforms to match individual reading preferences.

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All articles and material is written both with the reader in mind and also SEO so that your site improves in rankings.

Who needs Digital PR?

The way in which any organisation communicates with its prospects, customers and broader market determines its credibility. Digital PR is the way in which conventional press relations can be extended online to enrich your website and digital marketing activity.

Over time press releases, articles, blogs and white papers contribute to a depth of credibility and industry knowledge that competitors find hard to equal.

We help by recommending topics, developing the content and creating awareness and interest of the material with key publications and online resources.

Strategic Marketing Support

We work with organisations to assess their current marketing situation including strategy, competitor activity and market opportunities. Only then can a ‘current reality’ position be determined and recommendations made.

Brand Development

Brand is so much more than a logo! We work with clients who want to develop a stronger profile for both their corporate brand and their product brands. Brand development can involve new design work or evolving existing designs so that they are more contemporary.

Website Design, Delivery and Ongoing Support

We specialise in designing fresh, modern WordPress websites that work effortlessly for our clients. Visitors to our websites are able to navigate around the site easily and crucially, find the information that they need quickly and then contact our customers with an enquiry.

Content Management Service

Successful digital marketing relies upon well written, engaging, informative, entertaining copy. This is why we blend digital PR support activity with content management. Websites that are ever changing with new popular content attract new visitors and Google and other search engines monitor where people visit and rank them accordingly. The most popular sites have the best Google rankings. Any organisation that wants to develop it’s online presence needs to commit to proactive content authoring and management. That’s where Bokeh comes in.

Digital Press Relations

Digital Press Relations involves pitching well written, relevant and engaging news releases, articles and case studies to the key consumer or trade publications within your industry. We spend time to understand your organisation, brand, culture and importantly the ‘tone of voice’ that you use in your external communications. We adopt your ‘tone of voice’ in the communications that we generate on your behalf. All material written for consumer or trade publications is used online to develop the depth of content available on your website and blog. The objective being ‘thought leadership’ within your area of expertise or industry.

Website SEO

Website SEO is an essential activity if you want your website to rank well on search engines for keywords that are important for your business. Get it right and you can expect more traffic and more enquiries which can result in more sales and revenue into the business. Developing how visible your website is to search engines like Google and Bing can have a real impact on the success of your business. There is no ‘silver bullet’ with SEO. It’s just a case of applying a number of proven adjustments combined with the right content management. Some businesses have the expertise, experience and time to do this for themselves – most don’t – that’s where we come in!

Pay per Click (PPC/Adwords) Management

Pay per Click Management is all about producing a profit from the investment made in Google Adwords and similar systems. We take the time to understand your business and the price point or geographical nuances that you want to apply. Your business is unique and we craft a unique solution for you so that you get the best return on investment from your campaign.

Joined-up Marketing

One marketing consultancy providing all of your strategic and digital marketing ensures that your audiences receive clear and compelling messages. This is very much our philosophy, understanding your business, markets and competitors and then creating a balanced campaign to exceed your objectives.

We’ve Got You Covered

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Website Design & Development

A compelling web design is the showcase for your business, communicating your culture, innovation, dependability and trust. Trust us to create a mobile-friendly site with the right look, structure and content for your business.

Content Management

Are you ready to reach larger audiences through more engaging content? We develop content management plans that ensure that your communication material engages with your online audiences.

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Digital PR

Digital PR creates the digital content for your media relations, website and social media activity. Interesting, engaging articles and news releases attract customers and really help with your SEO.

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SEO

Search Engine Optimisation (SEO) ensures that your site performs well in the Google rankings. We regularly monitor the performance of your site and make adjustments to improve its ranking with all search engines

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Brand Design & Strategy

We provide corporate or product designs that sparkle and will be the envy of your competitors. Let’s give your business the right look to give you that competitive advantage.

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Social Media Management

Potential customers make assessments via your website and your Social Media activity – we can provide this well written dialogue in the right tone of voice for your brand that generates standout.

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Audience Analytics

It’s vital to understand how visitors move through your website. This will help steer future content and the positioning of calls to action that will encourage visitors to interact with you – we know how.

Pay Per Click (PPC) Management

Pay per Click Management optimises the investment in Adwords sourced website visits and enquiries. Our analysis avoids wasted budget on unproductive search terms.

A Typical Digital PR Story

Digital PR is a crucial activity for your organisation. Key developments need to be communicated to your markets and customers. You may have want to publicise new premises that demonstrate growth, new products that illustrate the innovation and design skills that thrive within the business. Organisations also use digital PR to announce new staff or positive structural changes within the business to emphasise growth to their customers and to the markets.

Key differentiators that you have in your market – like the approachability and expertise of your team can be emphasised within your digital pr campaign.

Our Values & Approach

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We make sure we understand you, your culture and values

To communicate with authority to your markets and customers we need to be fully conversant with your history, style of working and the way in which you want to interact with your audiences. bokeh marketing represent all kinds of businesses in a wide variety of markets and will ensure that this dialogue is unique to your organisation.

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We want to understand your audiences

To cut through the busy cloud of daily communications it is critical to tap into the key issues and terminology used within your market. We will make sure that your digital pr campaign engages with your markets and audiences in a direct, straighforward way that ensures that your messaging gets heard.

Interested in making your digital marketing more efficient & effective?

We’d love to hear from you and to understand how we could help with your marketing activity. Just fill in the form below and we’ll get back to you for a free consultation.